The Vero Beach Power Squadron PRO has adopted a JUST DO IT policy when it comes to public relations and marketing. What that means if it can be done with very little effort and it does not cost you anything but some time, we JUST DO IT!
What I am talking about is using available FREE social media to spread the word. How much return on investment we are receiving is non quantifiable, at this time. I do know that the experts say the more places you are visible the more likely you are to get noticed. Social media marketing which is known as SMO Social Media Optimization benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, and a method of managing their reputation online. In 2009 we saw exponential growth of social media.
According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010?
In 2010, social media will get even more popular, more mobile, and more exclusive. That mom and dad have joined Facebook is no longer news.What is astonishing is the rate of growth in the number of Baby Boomers joining sites like Facebook, which between this year and last has skyrocketed. Social media use among internet users aged 65 and older grew 100 percent last year, so that one in four (26 percent) people in that age group online are now logging in. The most popular platforms include: Facebook, YouTube, LinkedIn, Twitter, MySpace and Reddit.
In light of those comments the VBPS jumped in with both feet. You may find us everywhere. Here are a few links
(http://en.wikipedia.org/wiki/Vero_beach_power_squadron), (http://www.facebook.com/profile.php?id=100000046572671), (http://twitter.com/VBPSPRO#)
(http://www.flickr.com/photos/46531890@N07/). http://yourmedia.tcpalm.com/MemberGallery.aspx?nickName=Scullyvbps, http://www.youtube.com/watch?v=LeZvUBvFWEQ http://www.tcpalm.com/search/?q=vero+beach+power+squadron&t=&sortby=date&image.x=40&image.y=12.
There is lots more but I think you are getting the picture, so to speak. You may ask how do we measure our success with all this information out in cyberspace. Here is my response. Do a Google search for Verobeachpowersquadron and see what you get.
I "TAG" everything. Do any search over the internet using combinations that include - vero beach power squadron, or vbps, or vero beach power and click on web tab, photos tab, news tab, video tab and see what you get. What you will discover is that we are out there.
References
3. http://blogs.hbr.org/cs/2009/11/six_social_media_trends.html
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